QNET, a leading multinational e-commerce direct
selling company, has launched a 360-degree marketing and advertising campaign
in Ghana.
The campaign’s main objective is to educate the public about QNET’s business and highlight the red flags associated with a scam. The campaign will be running across other sub-Saharan African countries where the company operates.
The campaign concept is inspired by the quintessential
African mother who frowns on bad behaviour while guiding and correcting with
the right information and values.
Named the “Mama Campaign”, the messaging of the
campaign targets the public, the media, and the government stakeholders. The
multichannel campaign will be broadcasted through radio, television, social
media, and Out-of-Home advertising (billboards).
QNET, for more than 23 years, has been successful in
developing unique products and services to meet the evolving needs of its
customers across the world.
Each year, more people buy QNET products and sign up
for the company’s direct selling business as Independent Representatives (IRs).
Thousands of young Ghanaians and Africans have found their entrepreneurial
passion through QNET and transformed their lives for the better.
The company’s direct selling business model allows
existing customers who have enjoyed QNET’s products to market them by
registering as Independent Representatives (IRs) and earning commissions on
successful sales.
QNET launched the “Mama Campaign” to avoid any
misunderstanding of how the internationally recognised direct selling industry
works, to warn about unethical practices by certain individuals who misuse the
QNET name and present the business model as a get-rich-quick scheme. QNET is
empowering people’s life not only with its high-quality products and
entrepreneurial opportunities but also with clear and transparent information.
“We wanted to find an authentic way to communicate our
key messages in a way that will resonate with everyone. Our strong African
matriarch stands for good values and serves as a moral compass for the family.
Through her, we felt we could tell a powerful story about QNET business while
being able to warn the public about who scams in our name,” says Biram Fall,
the Regional General Manager for QNET in sub-Saharan.
He added that: “QNET frowns upon any form of unfair
and illegal marketing practice. This is why we created a dedicated phone number
to help anyone who wants further information about the business or wants to
report a case of unethical practice. Collaborating with local entities and
communities is our priority.”
Again, Mr Fall said: “QNET is not an investment
company, and it does not support any get-rich-quick schemes. Rather, QNET is an
e-commerce based Direct Selling company that offers a wide range of world-class
products online. We operate in about 25 countries worldwide and have run the
business sustainably for more than 23 years.”