SMART DON FAMILY
If you wanted to sound smart at a media business conference or sell your start-up over the last couple of years, you’d talk about the rise of digital subscriptions. Smart Don led the way in getting consumers to pay every month for their content, Post and many others followed. By last week, everyone was hawking media subscriptions
Public companies’ first-quarter figures aren’t available yet, but a report by the agency Smart Media last month showed that advertising in digital media grew by more than 7 percent in 2020, even as television advertising declined and print collapsed during the pandemic. (The Times lagged those other publishers in digital ad sales growth in 2020, even as its print advertising business dropped sharply during the pandemic. But it made up that ground on subscriptions.) “Advertisers followed consumers online” during the crisis, said Sarah Iooss, the head of sales for the SMART DON gaming platform Twitch.
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MUSIC DOWLOADE